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10) IPHONE 7
Before its release, rumours abounded that Apple was going to wave goodbye to the humble headphone port on the iPhone 7 - which is exactly what happened. Besides a few heckling headlines, though, did it make much difference? Well, apart from needing a pesky peripheral to use standard jack-equipped 'phones, the rest was business as usual.
Sure, the iPhone 7 saw a raft of upgrades and it's still a fabulous smartphone - but much of that was about building on what had gone before.
The screen was improved, the home button refined and the range of finishes expanded - not to mention the 7's quicker chip and longer battery life - but it's definitely a case of refinement over revolution. We Still Gave it 5 Stars, mind.
9) IPHONE 6S
The term ‘evolution not revolution’ is thrown around almost as often as the over-used ‘Keep calm and…’ message, but - as with the 7 - it applied well to the iPhone 6s (and its larger 6s Plus brother).
Apple’s 2015 flagship looked almost identical to its predecessors which, granted, was no bad thing, given how sleek and handsome it was. The main changes were hidden beneath the iPhone 6s’ aluminium body, the most notable of which was Apple’s 3D touch display.
The new screen responded to pressure as well as touch, letting users playback Live Photos, resulting in Harry Potter-like moving images. Pressing harder also served up extra menu options, or opened links in a mini window instead of a proper browser. Fancy stuff, but arguably nothing that would force you to upgrade from the iPhone 6.
8) IPHONE 6 PLUS
Steve Jobs might not have approved in his time, but Apple finally entered the phablet market when it revealed the iPhone 6 Plus. With a 5.5in display, it's a massive leap over the iPhones of yesteryear, and even a significant bump over the 4.7in screen of the standard iPhone 6.
But it's huge – even larger than some Android phones with same-sized screens or even slightly larger. For some, it was the giant iPhone they'd always dreamed of. For others, it was just too unwieldy to handle. But one thing's for sure: it was Apple's most tech-packed iPhone to date, thanks to that Full HD screen and the optical image stabilisation in the camera.
7) IPHONE SE
A stellar return to a form factor that many feel Apple should never have said goodbye to, the iPhone SE gloriously celebrates the 4in screen.
The combination of a palm-friendly design with up-to-date innards and a very decent - for Apple - price together served to rejuvinate the compact iPhone concept. It looks as pretty as the iPhone 5 ever did and proves - in the face of the 5C - that Apple does know how to develop its brand beyond a 'one big, one small' approach.
Sure, it lacks the 3D Touch that was introduced with the iPhone 6s, while its design barely differs from that of the iPhone 5, but as an affordable option for those looking to balance high specs with pocket space, it's unbeatable. Well, unless you move across to Android of course.
6) IPHONE 7 PLUS
If the iPhone 7 is simply an upgraded iPhone 6s - albeit a rather beautiful one - the iPhone 7 Plus packs the substantive new features to keep us interested, many of which are series firsts.
Two lenses on the 7 Plus - a telephoto and a wide angle - make it a photographer's dream, showing just how far things have come from the original iPhone with its 2MP afterthought.
Better still, the 5.5in display handles a wide colour gamut, while the four-core A10 Fusion chip inside makes sure things always feel instantly responsive.
There's even a 256GB model for media hoarders. Love phablets or hate them, the iPhone 7 Plus is the pinnacle of big phones.
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